Marketing Manager

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The marketing manager is responsible for managing the process of developing marketing plans, and has primary responsibility for the building, implementation, coordination, and execution of these marketing plans for assigned areas of responsibility ensuring integration across geographies, lines of business and industries while supporting a “one firm” approach to the market. The position oversees all marketing-related activities including market definition/understanding, marketing strategy, market planning, budget planning, brand management and marketing and sales integration for the Washington Metro MSA (McLean, VA, Richmond, VA, Gaithersburg, MD and Frederick, MD) as well as industry and line of business responsibilities. This position requires an ability to implement strategically; experience in developing and deploying growth strategies; knowledge across a spectrum of core marketing disciplines and marketing analytics; people and team management skills; collegial behavior; and the capability to make sound judgments and decisions with respect to design and implementation of marketing plans. This position will serve as a career advisor to a marketing coordinator, taking an active role in their performance planning and evaluation process and providing coaching.

Essential Duties: 

Marketing Execution:

  • Manages marketing strategy design and execution for assigned responsibility areas through collaboration with marketing leadership team, selected national and/or regional line of business (LOB) and industry leaders; Office Managing Partners/location leaders, other regional leaders and business development leaders. Key focus is on helping the assigned growth team(s) achieve revenue and growth goals in the short-term and to enhance the RSM brand in the long-term
  • Project management responsibility for key deliverables as outlined in the marketing plan, including marketing campaigns, programs, thought leadership, demand generation, database analytics, target market definitions, and ongoing analysis to make and implement recommendations to help internal clients achieve their growth goals
  • Integrates and manages designated marketing team and related resources from regional and national marketing teams including marketing communications resources, database and demand generation resources, proposal support staff, marketing coordinators and administrative staff who serve local teams. Coordinates marketing resources to assure implementation of strategic marketing plans including defining success criteria, measuring effectiveness of initiatives, and reporting on results. Works closely with marketing team to leverage shared services and infrastructures
  • Manages development and implementation of marketing communications and resource materials for assigned areas
  • Builds and maintains relationships with strategically aligned external organizations such as local publications and relevant industry associations and organizations
  • Manages development and implementation of go-to-market strategies for assigned areas.
  • Actively engages, as needed, on large pursuits/proposals assisting with development of pursuit strategy/account planning and key message/value proposition; in collaboration with national proposal team, develops qualifications, value proposition and other information to assist in development of relevant and persuasive proposals

Marketing Planning:

  • Facilitates overall project management of annual marketing planning, budget recommendation and measurement process for their assigned responsibility areas. Works closely with others in the local leadership team and marketing function to ensure timely development of integrated marketing plans that are aligned with and support key business strategies for assigned growth team(s), geography(ies), industry(ies) and / or LOBs. Plans as appropriate are integrated across LOB, industry and geography. Process is aligned with the national marketing planning

Monitoring, Measuring, Quality:

  • Seeks to determine best practices for the delivery of efficient, cost effective marketing processes & programs, balancing the need for a pragmatic approach to execution and delivery with the need to deliver services to a consistently high standard for assigned responsibility areas. Identifies opportunities to drive cost optimization and efficiency through the appropriate measurement of return on investment of marketing spend, and through effective utilization of talent, technology and financial resources
  • Champions the firm’s brand internally and externally within the region; ensures full compliance with the brand strategy, messaging, and identity management guidelines throughout the firm for their areas of responsibility
  • Sets the highest personal standard for driving quality in all areas of marketing. 
  • Adheres and holds others accountable for adhering to all quality, compliance and risk management policies and procedures

Talent Pipeline:

  • Participates in selection and development of marketing resources for teams under their assigned responsibility areas. Serve as a Career Advisor taking an active role in their performance planning and evaluation process and providing coaching
  • Create a positive environment of trust, teamwork, development, empowerment, and entrepreneurship through quality communication, relationships, coaching and mentoring and actively and visibly demonstrating appropriate behaviors
  • Motivates and develops a high performing marketing team
  • Provides mentoring and assistance to marketing employees that they supervise or influence in the areas of: marketing strategy and planning and brand management o Improved teamwork and communication

Education: 

  • Bachelor’s Degree with proven experience 

Experience:

  • Minimum five years marketing experience with a preference for experience in a large professional services or similar organization with proven abilities to: build working relationships; build out marketing strategy, plan and budget; collect, synthesize and manage market/client data; and execute direct marketing, advertising, PR, social media, branding and internet marketing initiatives

You want your next step to be the right one. You've worked hard to get where you are today. And now you're ready to use your unique skills, talents and personality to achieve great things. RSM is a place where you are valued as an individual, mentored as a future leader, and recognized for your accomplishments and potential. Working directly with clients, key decision makers and business owners across various industries and geographies, you'll move quickly along the learning curve and our clients will benefit from your fresh perspective.

Experience RSM US. Experience the power of being understood.

RSM is an equal opportunity/affirmative action employer. Minorities/Females/Disabled/Veterans.
Job ID req4300
Line of Business: Internal Client Service
SubFunction: Marketing and Communications
Job Type: Full Time
Req #: req4300
Location: 1861 International Drive, Suite 400, McLean, VA US
Region: Southeast Region
Job Category: Marketing
Employment Type: Experienced
Degree Required: Bachelor
Travel: Yes
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