Marketing Associate

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Marketing Associate

Aids in the development and implementation of campaigns and programs with increasing levels of autonomy and responsibility, providing initial discovery and research to find proper resources and aid in the development of campaigns. Includes event coordination & organization, facilitation of internal processes to implement, digital marketing, direct mail and various administrative tasks as needed. Engages most closely with other marketers and specific partners involved in identified programs / campaigns including growth and industry teams, and may work with local, niche teams on their marketing.



  • Marketing responsibilities for geographic, industry or functional team:

    • Assists with coordination and implementation of, trade shows, seminars and sponsorships, webinars, and other marketing campaigns lead by respective department/office teams and marketing managers; Specific activities may include managing event registration process, research and coordination with local venues for F&B, AV requirements and other logistics, and on-site event support and coordination all aspects of invitation process, summarizing post event results and metrics, processing CPE

    • Coordinate approvals from legal, marketing (brand), and Lines of Business per requisite protocols as needed for advertising and other content

    • Coordinate with trade show/event organizers for exhibit space, logistics, etc.

    • Make modifications to existing press release template, obtain marketing approval and distribute press releases to the media for local activities outside scope of national PR team

    • Handle distribution/ordering of marketing premiums and materials

    • Facilitates and coordinates interaction with GTMS processes for various campaigns and activities

  • Coordinates association relationships including research and coordination of sponsorships, advertising, newsletters, conference involvement, submitting speaking proposals, etc.

  • Participates in helping translate national initiatives into localized programs, which could include initiating new projects to precede or follow national efforts as well as helping to develop custom programs efforts with the advice of their manager and team

    • Manages projects to ensure that all milestones and deadlines are met and work is accomplished within budget parameters

  • Assists in presentation development, editing and production for a variety of uses including, conferences and RSM hosted events:

    • Collaborates with marketing or practice counterparts to include appropriate content

  • Maintains marketing databases and lists:

    • Researches, compiles and manages client and prospect lists for assigned teams

    • May conduct internet and/or internal client research using IPM or other internal sources as needed

    • Manages list management process for specific initiatives from pulling lists from database, list cleansing and file preparation, internal review process, and final preparation

    • Coordinates maintenance as needed with appropriate teams in related databases; updating contact data in the respective database from mail returns, email bounces and other sales and marketing activities

    • Solid understanding of marketing processes and tools to be able to effectively utilize them to successfully achieve marketing objectives and personal goals

  • Other duties as assigned

    Required Qualifications:

  • Marketing basics

  • Working knowledge of Microsoft Office Suite

  • Ability to learn other platforms such as Microsoft Dynamics CRM

  • 2+years’ experience

  • How to find internal marketing resources. Has an eagerness to learn more in marketing

  • Strong organizational skills

  • Strong interpersonal skills

  • Ability to work effectively with all levels of employees

  • Operates within clearly defined parameters and tasks while able to effectively prioritize tasks and projects with limited oversight

  • Operate with a sense of urgency

  • Precise attention to detail

  • Good communication and collaboration abilities

  • Bachelor’s degree or equivalent experience


You want your next step to be the right one. You've worked hard to get where you are today. And now you're ready to use your unique skills, talents and personality to achieve great things. RSM is a place where you are valued as an individual, mentored as a future leader, and recognized for your accomplishments and potential. Working directly with clients, key decision makers and business owners across various industries and geographies, you'll move quickly along the learning curve and our clients will benefit from your fresh perspective.

Experience RSM US. Experience the power of being understood.

RSM is an equal opportunity/affirmative action employer. Minorities/Females/Disabled/Veterans.
Job ID req3952
Line of Business: Internal Client Service
SubFunction: Marketing and Communications
Job Type: Full Time
Req #: req3952
Location: One South Wacker Dr Ste 800, , Chicago, IL US
Region: Great Lakes Region
Job Category: Marketing
Employment Type: Experienced
Degree Required: Bachelor
Travel: No
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